Search Engine Optimization Explained
SEO (Search Engine Optimization) is the practice of optimizing content to be discovered through a search engine’s organic search results.
The benefits are obvious: free, passive traffic to your website, month after month.
How search engines work
Search engines are like libraries for the digital age. Instead of storing copies of books, they store copies of web pages. When you type a query into a search engine, it looks through all the pages in its index and tries to return the most relevant results. To do this, it uses a computer program called an algorithm. Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.
How SEO works
In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand. This is because all search engines have the same goal: To show the best, most relevant results to their users.
Precisely how you do this depends on the search engine you’re optimizing for.
If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.
Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this guide.